Company History

Founded with a vision to bridge the gap between technology, digital infrastructure, and investment opportunities, GO MARKET BRIGADE was established to empower individuals to participate in the growth of the digital economy.

As internet connectivity and data consumption continue to drive economic growth across Africa, GO MARKET BRIGADE recognized the need for a platform that allows everyday individuals to benefit from opportunities within the digital and technology sectors. The company was created to provide access to structured investment opportunities focused on digital innovation, internet infrastructure, and emerging technology-driven ventures.

Since its inception, GO MARKET BRIGADE has remained committed to building a transparent and accessible ecosystem where members can participate in wealth creation while contributing to the advancement of the digital economy. Through innovation, strategic planning, and a commitment to excellence, the company continues to expand its reach and impact.

Founder

Juliana Rotich

Founder, Go Market Bridge | Kenyan Technologist, Entrepreneur & Social Innovator

Juliana Rotich is a Kenyan technologist, entrepreneur, and social innovator best known for co-founding Ushahidi, a global platform for crowdsourcing crisis information. Her work has established her as one of Africa's leading voices in technology, connectivity, innovation, and social impact.

Key Facts


  • Nationality: Kenyan
  • Education: B.Sc. Computer Science, University of Missouri–Kansas City

Notable Roles

  • Founder, Go Market Bridge
  • Co-founder, Ushahidi
  • Co-founder, BRCK
  • Head of Fintech Solutions, Safaricom

Awards

  • German Africa Prize
  • Schwab Foundation Social Entrepreneur of the Year (2011)

Affiliations

  • TED Senior Fellow
  • MIT Media Lab Fellow
  • Advisor to Kenya Vision 2030 Delivery Board
Leadership - Juliana Rotich

Leadership & Biography

Profile of Juliana Rotich — Founder and technology innovator shaping Africa’s digital transformation.

Early Career & Education

Juliana Rotich's passion for computing began during her school years in Kenya. This passion led her to pursue a degree in Computer Science in the United States. After graduation, she worked in telecommunications and data management roles at organizations such as Sprint and InterCall.

She later returned to Africa with a mission to leverage technology for social impact, innovation, and development.

Ushahidi and Crisis-Mapping Innovation

In 2008, following Kenya's post-election violence, Rotich co-founded Ushahidi, which means "testimony" in Swahili.

The platform was designed to crowdsource and map reports of unrest and violence in real time. What began as a response to a national crisis evolved into a globally recognized open-source platform used for crisis response, election monitoring, disaster relief, and humanitarian coordination.

Today, Ushahidi has been deployed in more than 160 countries worldwide, including Haiti, Syria, and Nepal.

Expanding Connectivity: BRCK and iHub

Rotich also co-founded BRCK, a Nairobi-based technology company that develops rugged, battery-powered Wi-Fi routers designed for regions with limited infrastructure and unreliable power supply.

By 2019, BRCK had become one of the largest public Wi-Fi providers in Sub-Saharan Africa, helping bridge the digital divide and improve internet access across underserved communities.

She also played a significant role in Kenya's innovation ecosystem through her involvement with iHub, a pioneering technology hub supporting developers, entrepreneurs, and startups.

Leadership, Advocacy, and Recognition

Beyond entrepreneurship, Rotich has advised international organizations on data-driven development, digital inclusion, technology policy, and ethical innovation.

Her advisory contributions have included Microsoft's 4Afrika initiative and the Bill & Melinda Gates Foundation's AI Ethics Board.

In 2019, she received the German Africa Prize from former German Chancellor Angela Merkel in recognition of her outstanding contributions to innovation, democracy, and digital transformation across Africa.

Current Focus

As of 2024, Juliana Rotich serves as Head of Fintech Solutions at Safaricom, where she continues to advance Africa's digital transformation through innovative financial technology solutions.

Her work remains focused on

  • Ethical technology
  • Digital inclusion
  • Innovation for social impact
  • Youth empowerment
  • Expanding connectivity across Africa

Legacy & Impact

Juliana Rotich is widely regarded as one of Africa's most influential women in technology. Through Ushahidi, BRCK, Go Market Bridge, and her leadership in fintech, she has demonstrated how technology can be leveraged to solve business challenges, empower communities, and drive sustainable development at scale.